Last updated: 1/2012

Former Fat Guy, Now Fat LOSS Guy, Asks...

"Who Else Wants To Discover
5 Simple Steps That Force
Your Diet To Burn More Fat?"
Yes, in just a few minutes, you will discover 5 Universal Steps, taken from over 500 books on nutrition and fat loss, that make any diet up to 5 times faster and more effective.

Why? Why read 500 diet books when I've done it for you?

How? How can one simple System skyrocket fat loss on any diet? Because it's rooted in over 15 years of real-world fat-burning experience with people just like you.
"Fed Up With Diet Books That Just
Collect Dust, This 42-Year-Old Fat Loss Pro
Writes A Diet And Fitness Industry Shocker
That Reveals The 5 Things You Must Do
If You Want Lose Fat And Keep It Off!"
Dear Friend,

If you ever wanted to end the confusion on "which diet is for you", then this just may be the most important letter you'll ever read.

Take a good hard look at the picture to the left. That's me, Jon Benson. I'm not only the author of this super-simple 5-Point System, but I also put it to really good use.

That wasn't always the case. I was once very sick, very tired, obese and aging like crazy, even though I was barely in my 30s. I bet you can relate, or know someone who can.

Look, I promise you I've forgotten more about nutrition, diets, and exercise than most people know, and that's not meant to sound like I'm a hot-shot. It's just the consequence of living a life in desperation and eating for emotional pleasure rather than eating for life. It's the result of a mad search for the answers...the ones that work for everyone, not just 5, 10 or 15% of the population like most "diet books".

That's true ¨C most diet books work only for a handful of people, and that's just not good enough for us!

Check out what I looked like in the before picture. Does this surprise you? It shouldn't. After all, you literally become what you eat. Without a nutrition plan that works for you¡ªand I mean works for life, not for just a matter of weeks¡ªyou might as well kiss dozens of healthy, productive, energetic years good-bye.

Now, check out the results, all obtained by following The 5 Universal Principles you're about to uncover for yourself. Which man do you think is the happier fellow? It's not just about looks, although that is nice¡ªit's about having the energy to do whatever you want, whenever you want to, no matter what your age!

Today you will start on a road that begins with just 5 Simple and Universal Principles. But before you begin, let me ask you if this sounds familiar ¡ª

I Bet You'll Nod Your Head In Agreement:
"Diet Experts" Just Contradict Each Other...
And The Result Is So Much Confusion, You Don't
Know What The *#&! You Should Eat!
Put 50 nutrition "experts" in a room and what do you get? Confusion, that's what! I bet you've felt confused more than once about "which diet is right", haven't you? Of course you have¡ªI have too, and I'm a professional. Hey, don't worry¡ªthere are literally over 150,000 books on the subject of nutrition, health and/or fitness. Can you believe that? That's enough to confuse Einstein!

Now you know why everyone is scratching their head when it comes to nutrition. Now you know why obesity is now the leading cause of preventable disease in the United States and several other industrial nations. Now you know why your children are suffering from the "fast food blues", growing up without a good solid foundation for sane eating.

Let's get started creating a new you and a new beginning...and that beginning is called Simply Eat!

Here's What Makes Simply Eat!
Simply Exciting...
A built-in, foolproof, 5-Point System. My System makes any diet 5 times more effective or your money back.
A Universal approach to eating for life. Rather than narrowing you down to a specific food plan, I give you the tools you need to make the food plan of your choice work far more easily and effectively.
A 'default' food plan...just in case you're just getting started. I realize some of you may need a bit of a fast start, so I've included a meal plan that will work for the majority of readers.
Vegan, vegetarian and meat-eater friendly. I love the vegetarian mindset, and have used that system of eating myself. However, I also see value in consuming animal proteins. Since your needs are what counts here, I've included special bits for people of all dietary persuasions.
Shed fat permanently and safely. The emphasis is on 5 solid, factual, and healthy dietary strategies that anyone anywhere will agree is a safe and effective way to shed body fat¡ªthe fastest way possible, too!
Now, Before You Say Yes,
Let Me Give You Fair Warning...
I'm about to share a book and a System with you that sold over 7,000 copies in under a week when I first released it. Sounds like I'm on to something worthwhile, right? Since then, I've improved on the quality even further, despite the rave reviews that you'll read below. I've also added some sweet bonuses, and a no-questions-asked 60-day Money Back Guarantee.

But I have to re-emphasize this, just so we're clear: if you're looking for just another "diet" to follow, only to quit, gain the weight right back, and then get frustrated, you've hit the wrong website.

This is not a diet. This is a simple 5-step System to apply to ANY diet to make it up to 5 times more effective and easier to follow, turning it into a lifestyle eating plan rather than a "diet". Which do you think will work for you¡ªjust another "diet" or a truly simple, truly unique System to easily manage your food for life?

Top Beverly Hills Medical Doctor says,
"It's so simple, I recommend it to my
stubborn patients!"
"When it comes to illness, diet can be both causative and curative. Simply Eat! is just what it says¡ªa simple, straight-forward common sense book is a must read for anyone interested in really becoming and being well."
¡ªDr. Holly Lucille; Beverly Hills, CA

Click Here and Buy Now

"Diabetic Doctor Expresses His Gratitude"
"This is Dr. Zaayer again, Jon. You are a million dollar guy! I now have Simply Eat¡ªthere are good thoughts in here for anyone. I am a mild diabetic and being a doctor I now have that in good control. Again, thank you so very much!"
¡ªDr. William Zaayer

Click Here and Buy Now

"Full Of No-Nonsense, Sensible Advice"
"I appreciate your insights, and thanks again for this book. I find what you have to say most useful and very sensible advice, which is very refreshing in this day and age of such crazy fad diets and such. Keep it up!!"
¡ªSamuel Wenger, Arkansas

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"A Letter From A Poor Millionaire!"
"Jon, a funny thing happen to me last weekend. We (my family) visited my parents at their summerhouse. After eating dinner my father asked me if my weight was going down, and I say YES, yes it is! The look on mom's face was worth a million bucks. I guess that makes me a millionaire without any money! I started at 153kg, now I'm 109kg and going down. I am over half way to my goal already. Jon, THANK YOU for Simply Eat!, all your free bonuses and encouraging newsletters. You make this journey lot easier...well...okay, simple! You are the MAN...and I will let you know when I?m under 100."
¡ªTimppa, Finland

Click Here and Buy Now

"Jon, What's The Total Truth
About All These Diet Books?"
Let me ask you this: do you really think there is ONE diet out there for everyone? Haven't you always wondered how so many smart people could be so easily confused when it comes to one of the most fundamental parts of being human¡ªeating?

I know you're ready for something permanent and want to kiss the fad diets good-bye forever. Now you can stop searching the bookstores for the next "best" diet craze, or wondering what the lastest "wonder pill" is (hint: they don't work; ever...promise).

Instead, just enjoy these 5 simple steps anyone can use on any healthy diet, no matter what, and succeed massively.

I have purposely refused to write a traditional diet book because the thought that one diet would work for everyone is a load of crap! Excuse my French, but I'm passionate about people being duped and deceived. You and I have had enough of that.

I searched high and low¡ªand through over 500 books on the subject of nutrition, wellness and fitness¡ªto discover these 5 Universal Principles of eating for a lean, healthy body that will work for anyone, at any age, on any healthy diet, bar none.

Now, there are great diet books out there. I'm a fan of several that I know will work for the majority of people. Still, each of these books would produce 3-5 times the results if they simply included these 5 Principles. Some contain 2, perhaps 3 of these principles, but none contain them all.

None except one: Simply Eat!

"What Can Simply Eat! Give Me
That All Those Other Books Can't?"
In a few minutes you will discover:

Why almost everything you have read about "dieting" is wrong
"The Key Ingredients"¡ªand why that isn't what you think it is
What the number one fat-burner really is (it isn't in a health food store)
The one step that 97% of all diet books leave off that is crucial to fat burning
How to think like a lean, fit, healthy person (you DO know they think differently, right?)
Why millions yo-yo diet their entire lives and how to put a stop to it forever
Why calories are not the answer¡ªand why you should NOT count them
What you SHOULD count instead (a lot easier than calories)
Five bonus secrets to boosting your fat-burning furnace to maximum heat!
One simple tip that costs you nothing yet can immediately curb cravings
One foolproof "works for anyone, anywhere" step to end all confusion about "dieting"
What special concerns need to be addressed by athletes
The "2Ws" of fat-burning, health-producing fitness
And much more

Former Obese, Now Super-fit Personal Trainer, Says, "Just Follow These 5 Steps Most Of The Time And You'll See Results!"
"I can say this with 100% certainty¡ªeven if people followed the Simply Eat! Universal Principles 80% of the time, or even MOST of them, they would be within range of their ideal weight and in tremendous health. These principles are that powerful."
¡ªJanis Hauser, CPT, Master Trainer; Seattle WA

Click Here and Buy Now

"Completely Baffled...Until Now!"
"Simply Eat! was truly awesome. I was equally surprised by the bonus report, "Beyond Cardio". I'd read so many things about cardio that I was completely baffled. Not to mention, most of the things I'd try wouldn't work for me. Then, I tried your suggestions and they worked like a charm! I feel GREAT throughout the rest of the day to boot! I can't even begin to express my gratitude. Shoot for the stars!
¡ªDawn Davis, Green Bay, WI

Click Here and Buy Now

"Lost 25 Pounds In Under Three Weeks!"
"Jon, I lost 25 pounds in less than three weeks with the Simply Eat! System. Thank you for teaching me how to enjoy some of the native foods of my land while still burning fat!"
¡ªJuan Cardona, Cuba

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"Jon, I've Heard Your Name Before...
But Why Should I Listen To You?"
I suppose I could tell you the truth¡ªthat I'm the best-selling author of Fit Over 40 and too many other books to list. Or, that I have forgotten more about getting lean and fit than most people will ever know. Or, that I can put muscle on a twig and strip fat off of anyone who will listen to me. How about this¡ªI've read enough books to fill a small library and spent more money on fitness and nutrition seminars, schooling and courses than most people earn in ten years. That's right¡ªI know my stuff.

I am also very modest.

Hey, do you want a modest guy or a guy who really CAN deliver the goods? Actually, I am a modest guy¡ªI'm just downright beyond passionate about helping end this "Diet Madness" that has infected everyone from Richard Simmons to Dr. Phil.

What's fantastic about Simply Eat! is these 5 Universal Steps will work on Dr. Phil's plan, Richard Simmon's plan, Tom Venuto's plan, Dr. Ornish's plan, a vegan or vegetarian plan (you will find me very vegan-friendly), and any other remotely sane "diet".

Simply Eat! simply makes any "diet" work. What can I say? It is that simple.

Let Me Tell You Straight Out What This Book
Will And Will Not Give You
HERE'S WHAT YOU WILL GET
A definitive 5 Step System that works by itself or with any other diet
A simple list of things you can do to change the diet you may be on into a personalized lifestyle eating plan that burns fat year-round
Three things you have never heard anyone say before that, by themselves, are worth their weight in dietary gold
For those super-succeeders out there: a list of "become your very best" accountability tools you can find online
A way to "reboot your brain" to succeed at ANYTHING, more than just becoming lean and healthy
The actual cause of most diseases and ways you can prevent them before they occur
A go-to resource to make sure whatever food plan you choose (even this one!) is right on the money
A built-in Simply Eat! Meal Plan if you want to "start from scratch" and get it right!
An end to confusion, guilt and fear when it comes to your body image and your food choices
HERE'S WHAT YOU WILL NOT GET
A laundry list of supplements to buy (I do not manufacture supplements, and none are absolutely required)
An "eat anything you want and lose weight" line of BS¡ªyou cannot do that and you know it (but no foods are restricted!)
A 4-hour-per-day marathon workout schedule (no thanks...I don't do that myself)
Some wacky feel-good approach to eating that is based on pseudo-science or superstition
I Have Walked More Than
A Mile In Your Shoes...
...and boy, did my feet hurt. Literally. I know what it is like to be obese. I know what it is like to continually wonder what I should be eating, or why "this diet" or "that diet" just isn't working. I know what it feels like to be discouraged, disheartened, sick, depressed, and a medical time bomb. I know because I have been there.

I also know this: there is no such thing as one diet...but there is one book that can make any sane diet work.

Listen: some of you will want more. I realize that. So, I will not only give you the 5 Principles I uncovered, but I'll also toss in two full weeks of sample menus just in case you want to try my personal favorite meal plan.

Remember, any sane meal plan will work with Simply Eat! My plan, your plan, any plan¡ªjust follow the 5 Steps and you simply cannot lose! Over 10,000 people in dozens of countries have seen the results, and you can to¡ªstarting right now. You'll get your copy in under a minute! Here's what to do